WEB DEV: SEWING LOUNGE
Sewing Lounge, a premier Twin Cities apparel fabric shop, underwent a comprehensive website overhaul to better showcase its extensive offerings. The project's primary goal was to create a robust online platform for their diverse inventory, which includes hundreds of fabrics, an array of tools, various patterns, PDF printing services, and a schedule of engaging classes.
Virtual tailoring for tangible artistry.
Building the new Sewing Lounge website was no small feat! It was an eight-month adventure involving mapping out every single user journey for the Experienced Sewist, the Hobby Sewist, and the Novice Sewer.
We then embarked on over a dozen photoshoots, capturing the essence of hundreds of fabrics and tools, before filling every nook and cranny with SEO-rich content to guarantee that every visitor is enticed to join the Sewing Lounge’s vibrant sewing community!
The revitalization was a comprehensive effort, with key initiatives designed to enhance the user experience and drive engagement:
Persona-Driven Site Map Development: The project began by developing a detailed site map tailored to three distinct user personas: the Experienced Sewist, the Hobby Sewist, and the Novice Sewer. This ensured the website's structure intuitively met the needs of all potential customers.
Extensive Product Visuals: Over a dozen photoshoots were conducted to capture the full breadth of Sewing Lounge's extensive fabric range and tool offerings, ensuring high-quality, visually appealing product listings.
Comprehensive Content Creation: New, search engine-optimized (SEO) content was developed for every webpage and image, maximizing visibility and attracting a wider audience.
Immersive Virtual Tour: A virtual tour was produced, offering customers an engaging way to explore the physical shop remotely.
Strategic Retail Layout Recommendations: Insights and recommendations were provided to optimize the in-store retail layout, enhancing the overall customer experience.
Continuous Optimization: Adjustments were made throughout the project to ensure all users were enticed to visit, call, or connect with Sewing Lounge.
Remarkable Results Since Launch
Since the website's launch in Spring 2024, Sewing Lounge has seen impressive results:
Sales have increased by 21% year-over-year.
Website traffic has surged by 120% year-over-year.
In-store visits have doubled, increasing by 100%.
Phone calls to the store have also seen a significant rise of 120%.
These metrics clearly demonstrate the direct positive impact of a well-executed digital presence on retail performance and customer engagement for Sewing Lounge.
Audited the existing website and assisted the owner to create a website that reflected the businesses unique fabrics, multi-level class offerings (including a class calendar), focused on driving new customers by prioritizing a mobile-friendly experience.
Executed twelve photoshoots that covered the vast range of apparel fabrics, tools, and equipment Sewing Lounge offers. Resized, labeled, and diligently added image descriptions for each of the approximately 300 images on the website.
